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The IdeAction Labs compress time and space to generate a protected idea testing environment, reducing the time cycle between the surfacing of an idea and the subsequent implementation actions. Each innovative solution created in the IdeAction Lab is customized to the reality of each client, focusing on particular elements of their value chain. The process contemplates the conception and development of the idea, tests, evaluations and scaling to implement the action that generates results. |
How many ideas generated in the organization are vetoed due to the risk they may present? How can the time between the generation of an idea and it’s implementation be drastically reduced? What does it take to evaluate and launch new business opportunities? How is it possible to create and test ideas in the market at a low cost and low risk? The
IdeAction Lab is an immersion activity, an idea incubator where teams
work on the development of business models, 100 day Action Plans, and
tests that are simulated in the market. The functioning of the model
and it’s frontiers are explored, scenarios are tested (what if
this happened?), partnerships and sources of competitive advantage are
identified and structured, and financial implications are modeled. Results of these activities are visible in the institution: more effective communication about ideas and models, through shared vision, the creation of options as a form of risk reduction in decision making, and e-Learning (via Internet or CD-ROMs). |
